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Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a stake in the region of five percent.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The management structure of the team stays unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement would represent a substantial rise in value of the Mercedes team since Ineos Group acquired its stake for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630m (£458m) at the box office.

It is Pitt's most successful film and the most successful sports film to date.

Current Standings

Mercedes are second in the constructors' championship, trailing McLaren, with three races remaining in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

ES
The writer

Eric Savage

A mixologist and food critic with over a decade of experience in the hospitality industry, sharing insights on cocktail trends and dining culture.

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